Your Story Is Our Mission.

Bottom line: you want to win. To do that, you need to tell a story. Impression Strategy is your partner with a track record of success in political campaign consulting, strategic communications, and digital.
LET'S TALK!

Why Us?

Positioned at the intersection of campaigns, communications and digital, we take on your biggest challenges and win.

Your Story.

Whether you are running for office or building a brand, you have a compelling story to tell. Together, we’ll identify that story and the most compelling way to get your message across through the press, digital, paid media, and more.

Our Mission.

From the development of a strategic plan to creatively telling your story and delivering your message to the target audience, you’ll have a partner from start to finish that has a track record of winning the most competitive political races in the nation.

About The Team

Smiling man in a blue blazer standing outdoors in a wooded park

Brad Stewart

Clients work with Brad because he brings cross-functional experience earned advising Members of Congress on Capitol Hill to win high-stakes policy battles, winning the toughest political campaigns and advising both corporate clients and non-profits on their earned and paid media strategies. Brad understands how to shape strategy, sharpen a message, and lead in high-pressure environments where timing and judgment matter most.

Meet The Whole Team

How We Can Help

Let’s work together to take on the toughest public affairs challenges, advocacy campaigns, and political races in the nation!

Political Consulting

  • General Consulting
  • Campaign Management
  • Strategic Planning
  • PAC Management
  • Data-Driven Decision Making
  • Branding
  • Debate preparation
  • Fundraising strategy
  • Message development

Digital

  • Digital advertising
  • Online Fundraising
  • Organic Social Media
  • Text messaging
  • Graphic Design
  • Video Production
  • Data Acquisition
  • Digital messaging strategy
  • Content planning

Communications

  • Media Relations
  • Message Development
  • Crisis Communications
  • Content Production
  • Pitching and Content Placement
  • Media Booking
  • Media Training
  • Brand messaging
  • Communications planning
Learn More

What's Next?

Let’s have a conversation to discuss your next project!

Email Brad

Not A Fan Of Forms?

Stay Updated
Get insights and strategy briefs delivered to your inbox to stay on top of the latest industry trends
We’ll respect your inbox. No spam. Unsubscribe anytime.

Who We Are

Impression Strategy is your partner with a track record of success in political campaign consulting, strategic communications, and digital. Your story is our mission.

Lost? Go Back Up!

Contact Us

Let’s have a conversation! We’d love the opportunity to discuss your next project.
© 2026 Impression Strategy, LLC
Communications

Congressional Record

Scope: Communications, social media and media relations support

The Why

Congressional Record needed high-level communications support to build awareness, drive media interest, and elevate a new bipartisan Capitol Hill event centered on music, the arts, and arts education.

How We Helped

Impression Strategy supported communications and media efforts around the event, helping position it for earned coverage and broader public visibility. The event brought together major institutional partners and created a strong platform for both traditional media and digital amplification.

What We Achieved

Congressional Record generated meaningful public visibility through earned media coverage and a strong digital content footprint. The event secured coverage from prominent outlets like Roll Call and extended its reach through a substantial public video library and social media engagement that kept the program visible beyond event day.
Proof Points
Supported communications for a bipartisan Capitol Hill event with major institutional partners, including the Kennedy Center, the GRAMMYs and the Library of Congress.
Provided day-of event support to manage engagement with reporters, photographer/videographer, Members of Congress and event sponsors
Earned coverage from Roll Call and other prominent media outlets
Coordinated dozens of written statements and video testimonials in support of the event from Members of Congress and event sponsors
Successfully launched brand-new social media platforms, built new templates for social media and communications from scratch, and engaged with numerous Congressional offices, media outlets, and sponsors to introduce them to a new concept on a very short 6 week timeline
Digital

Canes Connection NIL Collective

Scope: Digital fundraising, lead generation, email, text messaging, and paid digital support

The Why

Canes Connection needed to grow recurring revenue, expand its supporter base, and build a scalable fundraising pipeline in the fast-moving world of NIL. The goal was not just to raise money in the moment, but to build a digital engine that could keep producing.

How We Helped

Impression Strategy brought political-style digital fundraising to NIL. We used lead generation, digital targeting, email, and text messaging to drive memberships, capture new supporters, and build a long-term conversion pipeline that could support both recurring and one-time giving.

What We Achieved

The collective doubled monthly recurring revenue in the first month alone leading up to football season and brought in more hundreds of new members during that season. At the same time, it built a valuable owned audience from scratch that the NIL collective has continued to convert during valuable moments like the National Championship Game and College Football Playoffs.
Proof Points
Doubled monthly recurring revenue during the first month of the first season
Added hundreds of new members during the first season
Reached more than 1,000,000 new Canes fans via ads on social media
Built an owned audience list from 0 to 30,000+ fans
Generated additional one-time revenue through sweepstakes and ongoing acquisition
Built a scalable digital pipeline for future donor growth
political

Brian Mast for Congress

Scope: General consulting, digital, and communications

The Why

Brian Mast was competing in one of the most expensive and closely watched House races in the country. The campaign needed a smarter strategy, stronger communications, and a digital fundraising program capable of delivering real scale.

How We Helped

Impression Strategy served as general consultant, digital, and communications partner. We built a more aggressive online fundraising operation, invested early in list growth, expanded donor acquisition, refined audience segmentation, and developed messaging tailored to Mast's profile and supporters.

What We Achieved

The campaign built a far more powerful digital operation, raising more than $1.4 million online and growing its email file to nearly 150,000 names in our first cycle involved. Since then, Brian Mast has continued to deliver repeated election wins across multiple cycles by increasing margins.
Proof Points
Supported a campaign that won general elections in a previously blue district in 2016, 2018, 2020, 2022, and 2024
Provided strategy for and placed millions of dollars in paid media
Generated tens of millions of dollars in exposure through earned media
Raised more than $1.4 million online and grew email file by more than 4x in first cycle
Acquired nearly 40,000 individual donors in first cycle